Location: [Remote]

Job Overview:
As a Marketing and Communications Specialist at JD Lightworks, you will be responsible for developing and implementing comprehensive marketing strategies to enhance the company's brand visibility, drive customer engagement, and support business objectives. This role requires a creative and strategic thinker with strong communication skills and a passion for promoting innovative solutions in the Health Technology industry.

Key Responsibilities:

Content Development:

Create engaging and persuasive content for various marketing channels, including website, social media, newsletters, and promotional materials.
Collaborate with internal teams to gather information and insights for content creation.

Digital Marketing:
Develop and execute digital marketing campaigns to increase online presence and generate leads.
Manage social media platforms, including content scheduling, community engagement, and analytics tracking.

Brand Management:
Uphold and enhance the JD Lightworks brand through consistent messaging and visual identity.
Ensure brand guidelines are followed in all marketing collateral.

Public Relations:
Cultivate relationships with media outlets, influencers, and industry stakeholders.
Develop and distribute press releases and other materials to secure positive media coverage.

Event Management:
Plan and coordinate events, webinars, and conferences to promote JD Lightworks' products and services.
Represent the company at industry events to build relationships and enhance brand awareness.

Marketing Analytics:
Monitor and analyze the performance of marketing campaigns using metrics and analytics tools.
Provide regular reports and insights to inform marketing strategy.

Email Marketing:
Design and execute email marketing campaigns to nurture leads and engage with existing clients.
Optimize email content for effectiveness and deliverability.

Collateral Development:
Work with design teams to create visually appealing marketing collateral, including brochures, presentations, and promotional materials.

Qualifications and Skills:

Educational Background:
Bachelor's degree in Marketing, Communications, or a related field.

Experience:
Proven experience in marketing and communications roles, preferably in [industry specifics, e.g., lighting solutions].

Creativity:
Strong creative and conceptual thinking with the ability to translate ideas into compelling marketing materials.

Communication Skills:
Excellent written and verbal communication skills.
Ability to tailor messaging for different audiences and platforms.

Digital Marketing Proficiency:
Familiarity with digital marketing platforms, social media management, and email marketing tools.

Event Planning:
Experience in planning and executing events, webinars, or conferences.

Analytical Skills:
Ability to analyze marketing data and derive actionable insights.

Team Collaboration:
Collaborative mindset with the ability to work effectively with cross-functional teams.

JD Lightworks is an equal opportunity employer. We encourage candidates from diverse backgrounds to apply.